Maurizio Distefano Licensing
Maurizio Distefano The Evolution of Licensing is Italy’s #1 award-winning independent licensing agency and ranks #2 in Europe. Specialising in the licensing sector, they serve as the crucial link between brand owners (licensors) and companies aiming to produce branded products (licensees). Their competitive advantage lies in a unique business model bolstered by an extensive network of licensees, agents, television broadcasters, toy distributors, and international agencies, maximising both reach and effectiveness.
Maurizio and Michela bring extensive knowledge and expertise from both Italian and international markets. With a deep understanding of distribution channels and their rules, as well as a strong background in legal, economic, and global expertise, they provide unmatched industry insights.
In 2024, they’ve received significant recognition, including:
- Bluey: Best Brand: Animated – by Licensing International & Best Pre-School Property – by The Licensing Awards
- Moomin: Best Brand: Publishing, Stationery, or Social Expression – by Licensing International.
MDL represents some of the most popular properties in Italy across entertainment, music, video games, brands, and fashion. As a leading agency, they work with top-tier properties to connect them with the right partners and opportunities, driving success in these dynamic industries. Each year, MDL expands its portfolio, and this year’s new acquisitions include successful brands like Care Bears, Rainbow High, LOL Surprise, and Yummiland.
Portfolio includes popular properties such as Masha and the Bear, Bing, ALVINNN!!! And the Chipmunks, CoComelon and Bluey.
